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Neuroscience and Marketing
By Kevin Gray and Nicole Lazar KG: Marketers often use the word neuroscience very loosely and probably technically incorrectly in some instances. For example, I’ve heard it used when “psychology”...
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Will You Leap Into the Future With Me? A Review of IIEX Europe 2016
By Annie Pettit A little bit of cognitive dissonance is good for everyone. For me, it happened when I refused to step off a window washing platform hanging fifty stories up a skyscraper. Did it...
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5 Things Researchers Should Do In 2016
By Ray Poynter Earlier this month, I shared my 5 top tips for things I think market researchers should do in 2016, as my closing keynote at IIeX Amsterdam. These tips were both a response to the ideas...
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Eye Tracking Beyond Heat Maps
By Kirk Hendrickson Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons...
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The Top 20 Most Innovative Market Research Suppliers (A GRIT 2016 Sneak Peek)
It’s a tradition to offer a few “sneak peeks” on key sections of any upcoming release of the GRIT Report. In about 2 weeks we’ll be publishing the Q1-Q2 2016 GRIT Report. In this newest report we...
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A Bad Week for Neuroscience
By Dr. Stephen Needel, Advanced Simulations For those of us in the business who are scientists, or have pretensions of being scientists, neuroscience is a ridiculously compelling concept. Science uses...
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Neuromarketing: Identifying the Fact From the Fiction
By Michelle Niedziela One of the striking narratives that plagued 2016 was the emergence of fake news. With the decline of the newspaper and growth of viral news, more people are getting their...
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Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai
At IIeX EU in 2016 the winner of the Insight Innovation Competition was a unique emotionally-based text analytics solution led by our first female CEO winner, Lana Novikova of Heartbeat.ai. Now...
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The Top 20 Most In Demand Supplier Types At IIeX NA 2017
IIeX North America was 2 weeks ago, and it was a resounding success on all levels. With 924 attendees in it’s 5th year it continues to grow year-on-year and attract the most diverse audience of...
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Mind Blowing Facts From The ‘New Sciences’ That Will Change The Way You Work
By Sharon Keating and Jason Buchanan It’s an incredible time for business leaders, isn’t it? Sure it’s one characterized by a high level of intensity, uncertainty and adversity at times. However at...
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